SEO & Marketing

Search Engine Optimisation is the difference between your website being the first result on a search engine or being buried pages deep.

What is SEO?

SEO (Search Engine Optimisation) is a vital aspect of success to many businesses, yet, it is often overlooked. When done correctly, SEO is often said to produce “organic traffic” that’s essentially free, as opposed to other forms of marketing.

Search engines such as Google or Bing use complex algorithms to decide how relevant your site is when searching using certain search terms. For example, if you searched for ‘sunglasses’ you’re likely to get articles relating to sunglasses along with marketplaces and retailers that sell sunglasses rather than a video of someone showing off theirs. This is because Google and other search engines will use data to calculate which sites have the highest level of engagement.

Perfect for small businesses

SEO may not seem essential on the surface but once valued is a powerful tool that enables businesses to reach more customers. This allows businesses to reach their full potential without elaborate marketing strategies. Ranking your website in popular local search terms leads to increased visits and sales.

How Rouic Provides SEO

Rouic provides a wide range of SEO options that incorporate evaluating your existing online presence to establish what tools need to be used in order to increase traffic flow. To do this, we use a variety of methods including custom WordPress plugins, managing Google’s search console and monitoring incoming traffic from social networks and other engagement sources to adapt and improve our service.